Cause Marketing

A New Leaf offers businesses a variety of marketing opportunities, including cause marketing. 

Eighty three percent of Americans wish more of the products, services and retailers they use would support causes. According to Cone’s Cause Evolution Study, 80 percent of consumers are willing to switch from one brand to another brand that is about the same in price and quality, if the other brand is associated with a good cause. And 61 percent are willing to try a new brand or one they’ve never heard of if associated with a cause. 

What's In It For My Business?

Marketers today face a dynamic, interactive environment where consumers and employees demand increasing engagement from companies and brands with which they interact.  One of the most authentic ways to communicate your brand story, your mission in action, is to support a cause.  Cause marketing enables companies of all shapes and sizes to develop a mutually beneficial partnership with a cause on an ongoing basis.

Benefits

The benefits of a cause marketing campaign for businesses of all sizes include:

  1. Greater awareness for company product or service
  2. Increased sales
  3. Access to new audiences
  4. Competitive advantage
  5. Increased brand image and awareness
  6. Higher employee retention
  7. Highlight to be used in employee recruiting
  8. Opportunity for new strategic partnerships
  9. Technical expertise from nonprofit partners
  10. Training and development opportunities for upcoming company leaders and staff

 

We Want to Partner with You!

The opportunities to establish a cause marketing platform in partnership with A New Leaf are vast. Examples include a donation-with-purchase, point of sale program or a co-branded advertising campaign. Your partnership with A New Leaf offers an opportunity to bring a highly respected brand and life-changing mission to consumers, and your company will benefit -- and help change lives at the same time.

If you would like to discuss cause marketing with A New Leaf, please contact Gina Irons at girons@turnanewleaf.org or call 480-464-4648.